You almost only open your energy app when something goes wrong. An unclear invoice, too high a discount, a question that no one answers. Then silence again — until the next problem. At PLAN-B NET ZERO, we believe: That was once upon a time. Neo Energy marks the beginning of a new chapter for the energy sector.

A market that still thinks two-dimensionally

The energy market has been asking the same two questions for decades: How much electricity is produced? How much consumed? What is lost is everything in between — the person, their everyday life, their needs.

The headlines of recent months speak for themselves: blackout debates, infrastructure problems, faltering network expansion. What the public sees as a technical problem is in fact also a data problem. Behind every grid bottleneck, behind every unused solar or wind capacity, there are IT architectures and process logics that do not keep pace with reality.

Neo Energy opens up the third dimension: When is energy used? For what for whom? And how does this create real added value — for the customer, not just for the system?

The question that changes everything

“Should I save money for you?” A simple question, automatically asked at the right time. It sounds small. It isn't here.

It is the start of a customer relationship that draws energy from the commodity corner and makes it tangible. Data-driven incentives, intelligent notifications, and true automation create an energy experience that feels as natural as streaming music or transferring money.

“If people can stream music or manage their finances via an app today, then energy should work at least as easily,” says Bradley Mundt, founder and CEO of PLAN-B NET ZERO. “Our contribution to the energy revolution is to make energy as intuitively usable as the best digital products in our everyday lives.”

What Neo Energy Is and Isn't

Neo Energy is not an improved electricity tariff. Not another smart home gadget. And not AI for AI's sake.

Neo Energy is the operating system for the energy market: open, intelligent, data-driven. It thinks along, reminds, optimizes — automatically and in the background. The customer doesn't recognize it as a technology. He sees it as a relief.

The Energy Sector's Revolut Moment

Revolut didn't invent banking. It has created a new category: the neobank. Millions of people suddenly understood that banking could also be done differently — faster, more transparently, more humanely. That is the standard today.

Neo Energy is that moment for the energy industry. Not evolution, but category creation. Not a better price, better service, better app, but a fundamentally different relationship between people and energy.

Digitalization has not yet arrived in large parts of the energy industry. For PLAN-B NET ZERO, this is not a criticism. It is the industry's biggest opportunity. And it is bigger than many people think.

Transformation as a journey, not as a target architecture

What we build with Neo Energy at PLAN-B NET ZERO is not a finished product. It is a growing ecosystem, developed in collaboration with partners, customers and the industry.

“The perfect digital target architecture is not the starting point. It is the exchange with partners who talk openly about problems. Transformation doesn't happen in an organization chart, it happens in a network,” says Steven Rohner, CTO of PLAN-B NET ZERO. “Neo Energy is not a product that we can build alone. It is an ecosystem that we are developing together.”