You open your energy app almost exclusively when something goes wrong. An unclear bill, an unexpectedly high payment, a question nobody answers. Then silence again – until the next problem. We at PLAN-B NET ZERO believe: those days are over. With Neo Energy, a new chapter for the energy industry begins.

A Market Still Thinking in Two Dimensions

The energy market has been asking the same two questions for decades: How much electricity is produced? How much is consumed? What gets lost in between is everything that matters most – the person, their daily life, their needs.

Recent headlines tell a clear story: blackout debates, infrastructure problems, stalling grid expansion. What the public perceives as a technical problem is, in reality, also a data problem. Behind every grid bottleneck, behind every unused solar or wind capacity, lie IT architectures and process logics that have failed to keep pace with reality.

Neo Energy opens the third dimension: When is energy used? For what purpose? For whom? And how do we turn that into real value – for the customer, not just the system?

The Question That Changes Everything

"Should I save money for you?" – A simple question, automatically asked at the right moment. It sounds small. It isn't.

It is the entry point into a customer relationship that lifts energy out of the commodity corner and makes it a tangible experience. Through data-driven incentives, intelligent notifications, and genuine automation, an energy experience emerges that feels as natural as streaming music or transferring money.

"If people can stream music or manage their finances via an app today, then energy should work at least as easily," says Bradley Mundt, founder and CEO of PLAN-B NET ZERO. "Our contribution to the energy transition is making energy as intuitively usable as the best digital products in our everyday lives."

What Neo Energy Is – and What It Isn't

Neo Energy is not an improved electricity tariff. Not another smart home gadget. And not AI for AI's sake.

Neo Energy is the operating system for the energy market: open, intelligent, data-driven. It thinks ahead, reminds, optimizes – automatically and in the background. The customer doesn't experience it as technology. They experience it as relief.

The Revolut Moment of the Energy Industry

Revolut didn't invent banking. It created a new category: the neobank. Millions of people suddenly understood that banking could work differently – faster, more transparent, more human. Today, that's the standard.

Neo Energy is that moment for the energy industry. Not evolution, but category creation. Not a better price, better service, or better app – but a fundamentally different relationship between people and energy.

Digitalization has yet to reach large parts of the energy sector. For PLAN-B NET ZERO, that's not a criticism. It's the biggest opportunity in the industry. And it's larger than most people realize.

Transformation as a Journey, Not a Target Architecture

What we are building at PLAN-B NET ZERO with Neo Energy is not a finished product. It is a growing ecosystem, developed in collaboration with partners, customers, and the industry.

"The perfect digital target architecture is not the starting point. Open conversations with partners about real problems are. Transformation doesn't happen in an org chart – it happens in the network," says Steven Rohner, CTO of PLAN-B NET ZERO. "Neo Energy is not a product we can build alone. It is an ecosystem we develop together."

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