The Swiss green tech scale-up is positioning itself as a pioneer and turning sustainable energy from a commodity into a digital lifestyle experience

PLAN-B NET ZERO AG presents its new strategic direction with Neo Energy and thus opens up a completely new category in the energy market. The company, founded in April 2023 by Bradley Mundt, merges renewable energy, artificial intelligence, big data and community building into a holistic experience that not only makes energy usable, but also tangible.

Neo Energy describes the transformation from energy as a pure supply product to an intelligent, digital and emotionally user-centered lifestyle. The combination of 100 percent renewable electricity, AI-supported personalization, gamification elements and a constantly growing portfolio of non-energy services creates an ecosystem that actively integrates customers into the energy transition in an intuitive, motivating and transparent way.

A central component of the new strategy is the use of big data to better understand energy behavior and enable personalized optimization. Real-time consumption analyses, forecasts, individual savings potential and automated recommendations are intended to strengthen users' ability to act in the future and make energy decisions data-based and easy to understand for the first time.

In addition, PLAN-B NET ZERO relies on the power of an active community that makes Neo Energy a joint movement. Users can share experiences, make impact visible and become part of a digital energy network that learns from each other and motivates each other. A social aspect that makes the energy revolution accessible and relevant to everyday life.

As part of its new strategy, the company has implemented a comprehensive rebrand. Modern design, clear tonality and a completely digital customer experience underline the claim to combine technology, sustainability and genuine energy expertise in a consistent brand. The aim is to draw energy from the shadow of pure functionality and to position it as an experience comparable to modern digital lifestyle products.

“Neo Energy is our answer to an energy world that has only been functional for too long,” says Bradley Mundt, founder and CEO of PLAN-B NET ZERO AG. “We make energy smart, transparent and collaborative. With this strategy, we are not only scaling our company, but also actively accelerating the transition to a climate-neutral future.”

Neo Energy forms the basis for PLAN-B NET ZERO AG's continued growth strategy. Further product innovations are planned for 2026 and subsequent years that combine energy even more closely with everyday life, personal lifestyle and future digital technologies.

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